Justin Hardy - UNPLUG’D

Former NFL football player Justin Hardy’s brand, UNPLUG’D, promotes self-care, balance, and wellness. It's also a brand that is committed to social justice and community empowerment. Justin Hardy is a passionate advocate for the Black Lives Matter movement, and he wanted to make sure some of these designs reflected his commitment to racial equity and justice. I worked closely with Justin to develop a brand identity and logo design that is both bold and compassionate, and perfectly represents the UNPLUG'D message. I incorporated his brand’s message in a variety of merchandise designs followed by a product photoshoot executed by myself our company’s creative director. These product shots were used for the UNPLUG'D website, social media, advertising, and online store.